Two of my favorite things, Playboy and Blackheart Rum, are joining together to release a special limited edition 93 proof spiced rum this fall.
Blackheart Rum has been advertising on Playboy.com and in Playboy Magazine for the last two years so this just seems like a natural collaboration.
The rum will feature some great retail promos including a Blackheart Playboy Bunny display and Playboy will be running ads with Dani Mathers, the 2015 Playmate Of The Year, throughout October.
There will also be some great promo events including a Halloween event at Bar Fifty Three on The Sunset Strip.
The bottle which will have the cool tagline, Seduction In A Bottle, will feature the sexy pirate pin-up girl re-imagined as a Playboy Bunny which I think is the most brilliant thing in the world.
For the full article click here: http://www.xfanz.com/news/197701
I for one can't wait to get mine! In fact I'm gonna buy two, one to drink, and one to keep.
Congrats Playboy and Blackheart!
XOXO
-JOE-
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