Alright guys, this is going to be an awesome treat and I am so excited about this because it is two firsts for my humble little blog. Not only is this the first interview with a women BUT the first interview with someone who works behind the scenes in the industry and it is a great one!
So I was first introduced to Erika Icon, adult publicist and owner of The Rub, a few months back when I posted about her interview with Cosmo and I was immediately intrigued. She was beautiful, outspoken, had awesome tattoos and was very porn and sex positive; basically I was looking into getting a divorce so I could ask for her hand in marriage. HAHA.
So imagine my joy when, just last week, not only do I get a notification that Erika left a comment on the write up I did on her interview but also started following me on Twitter! I asked her if she'd like to be interviewed and, to my great joy, she agreed and she did not disappoint.
I think there is still some stigma in the industry that all the women are forced to do porn by evil wife beating dirt bag men and that women are exploited so I was eager to get a feminine perspective on the industry and, since Erika works so closely with women in the industry, I couldn't wait to find out if women are really exploited in this business or forced to do it or any of the other negative connotations that go into the business.
(Pictured Above) Erika Icon And Her Client Nikita Von James
JOE: Let's start with the question everyone always wonders about, how did you get into the industry and what led you to do publicity?
ERIKA: I’ve had many jobs in different
fields, including a short stint as a Diamond Grader for GIA. My last mainstream
job was six years as an art director and copywriter for a few different
advertising agencies. It was sucking the life out of me. I answered an ad on Craigslist
to work for “the Netflix of Porn” (AKA WantedList). I worked there as a DVD
buyer, sex advice columnist, and helped start their VOD program. Shane’s World
was one of my vendors, and they asked me to do PR on a consultant basis—I was
reticent at first, but took the leap and was good at it. When they sold their
company, I decided to delve into it full time. Eventually, I left WantedList to
start my own PR Company, and that was almost seven years ago.
ERIKA: Honestly, the adult industry is the
only place I feel I belong—the tats, piercings and big boobs aren’t an issue,
and people don’t treat me like a space alien. I’ve done different things in the
industry like working for WantedList, but I also was a freelance writer for AVN,
XBIZ and YNOT.
ERIKA: All the other PR companies had
galaxy or star in the title and I wanted to be different, yet clever. It’s alliteration
to Shakespeare’s line from Hamlet…”Therein lies the rub”. It means, “this is
the deal”. It’s also a double entendre for rubbing one out.
ERIKA: I only work with people I like and
think I can help. Usually, I can see something in them. Like when I first
started working with Nikki Delano, I remember telling my dad she was the “next
it girl”. If I have a full roster, I don’t accept new clients, because I give
personalized attention and I can only do that with a certain number of clients.
Right now, we have a waiting list.
ERIKA: There’s no such thing as a typical
day for me. We do a lot for our clients, way more than any other PR firm in the
industry. We get them places to sign at tradeshows, mainstream projects,
endorsement and toy deals, and amazing interviews, and that’s just the tip of
the iceberg. Some of our girls were recently interviewed for Cosmo, Elle and
Refinery29. And, I got two clients on reality shows—one already aired (Botched
on E! with Kimber James) and Brooklyn Chase is also on a reality show coming
out later this year. Three of my girls had substantial roles in a mainstream
dramatic movie due out at the end of the year that will be making the rounds of
all the major independent film festivals, before being released in theaters. We
focus a lot on mainstream, branding and marketing our clients.
ERIKA: Social media is extremely important
and I encourage them to do Twitter and Instagram. Facebook is hard for the
adult industry, because they’re constantly deleting accounts. But, the most
important thing about social media is doing it right—always promoting your
brand in a positive light and having a plan of how you’re going to market
yourself. We show our clients how to use social media effectively and monitor
their accounts to make sure they’re not putting themselves in a negative light.
Yes, I am the Twitter Police.
ERIKA: There are far less studios—many of
the ones that weren’t so great are now gone. Part of this is pirating and
people getting free porn, which is now a huge issue in our industry. Pay for
your porn, people! You wouldn’t want to go to work and not get paid and/or have
someone steal from you. It hurts our industry and means less work for the girls
and even directors and makeup artists.
ERIKA: We rep performers, studios and
adult-oriented companies. Most of the performers are female, since male
performers make less money and can’t always afford it. We’ve worked with
t-girls and have a new girl, Jonelle Brooks, starting next month. Right now, we
have multiple girls including Karmen Karma, Ashlee Graham, Jada Stevens and
Lolly Ink, in addition to adult studio ArchAngel, and radio show Demon Seed
Radio that can be heard on adult and mainstream stations. Another studio and a
few more girls will be starting with us in the next two months. In the past,
we’ve worked with directors, toy companies, and award shows.
We also have a mainstream PR company that we'll be developing more. Some of our clients will be shifting from adult to mainstream, so we will officially launch it in the very near future.
JOE: When should someone get a publicist?
ERIKA: When you are really serious about
your career, have something to promote and can afford it for an extended period
of time. You have to want to do the work, like promoting yourself on social
media, doing interviews and being professional on set and turning out your best
performances. As for companies, they should get PR as soon as they can afford
it to make sure their product succeeds.
ERIKA: Women in adult are here because
they want to be. No one is doing anything they don’t want. This is a myth that
frigid civilian women who think they’re feminists like to promote. Many women
are holding key positions in the industry, not just as performers, but also as
studio or company owners, publicists, writers, directors, and much more. It’s
definitely shifting from just being a man’s world.
ERIKA: Mainstream is much more accepting
of adult than they were five or even 10 years ago. I can get my girls in more
than just music videos or horror movies. And with Sasha Grey and 50 Shades of
Grey becoming mainstream, the market is ready for more adult stars to cross
over.
ERIKA: Not all of my family knows, since
they are judgmental. I can tell you that my father is very proud of me,
especially when The Wall Street Journal and Cosmo interviewed me, and when I
got multiple AVN nominations this year for marketing and an XBIZ nod last year.
ERIKA: Yes, it is because guys think I do
movies. I never have, even though I’ve had many offers. They also want to date
me to get closer to porn girls and go to the events and/or ask me a million
questions about the industry and whom I know. I used to date a porn director and it was good because he understood my job and accepted me for me. But, dating in the industry is hard and I find it better to draw a clear line between work and personal life.
ERIKA: I don’t book the girls adult work—I
leave that up to the agents. I will get them mainstream projects, submit them
to present awards and also interview people on the red carpet. This year, I got
Ashlee Graham on the red carpet interviewing at the XBIZ Awards, and Kayla-Jane
Danger interviewed performers and directors during AEE (Adult Entertainment
Expo) and on the red carpet and backstage during the AVN Awards.
ERIKA: It would be nice if there were more
awards for publicists…hint, hint. NightMoves is the only one that has a PR
Award. XBIZ and AVN do marketing awards. Makeup artists, editors and many
others are recognized by the AVN Awards.
ERIKA: I’m here to stay for now. If my
mainstream PR firm starts taking off, I may switch over to the dark side.
ERIKA: I was honored to be interviewed by
Cosmo. I don’t do very many interviews, but who would turn down Cosmo?! I am
glad they’re doing the series on women in adult, and hope that we earn more
respect. Usually when I tell women what I do, they roll their eyes. I’m a
businesswoman and comfortable in my sexuality and own skin. They obviously
aren’t and that’s sad.
ERIKA: They are a few women. My client
Kayla-Jane Danger would be one because she’s multi-faceted, working as a
writer, director and wearing many other hats, and she’s gorgeous. I know Tera
Patrick and I’m amazed at what she has done and continues to do. Tristan
Taormino is an amazing writer, filmmaker, and sex educator, and doesn’t get the
credit she deserves.
ERIKA: They usually find me. Most of my
clients are referrals from present or past clients. I have a good rep, work
hard and produce results. Actions speak louder than words and people are
watching.
ERIKA: There’s my assistant, an intern and
me. Yes, a small crew making all the magic happen. LOL
ERIKA: Being an adult publicist is hard
work and it takes awhile to make good money. Many people try to do it and don’t
realize how much hard work it is. Many fail or quit. There are a few of us who
kick ass and get the job done.
As for performers, make sure this is something you want to do. Even if you make one movie, it’s out there forever and can keep you from getting a regular job. And don’t do anything on camera you don’t want to do. Stay true to yourself, work hard and always be professional.